Jim was an illustrator for clients like The London Evening Standard and The Spectator before moving into art direction for advertising. In 1999, he became creative director of BSA Advertising, London, before opening Giraffe in 2003 with two partners. In July 2010, he started his own agency, NGI. He has art directed and written for Allied Irish Bank, British Airways, Elizabeth Arden, French Connection, Google, ITV, John Lewis, Kurt Geiger, Lazard, Stolichnaya and YouTube. He has judged the Ri5 and The Guardian CIPD creative awards.

Jim has travelled and photographed in 42 countries worldwide. His images have been published by Arte Fotográfica, BBC News, BBC Countryfile Magazine, Cengage, Eye Books, First News, Guardian Weekend, Lonely Planet, Lonely Planet Magazine, Swiss Network for International Studies, The Chap Magazine, Metro, National Geographic Traveler, The New Republic, The Observer, Pearson, Real Travel, STA Travel, The Sunday Times Travel Magazine, The Daily Telegraph, Time Out and Wanderlust.


2014: Sri Lanka
2013: Greece
2012: Spain, Tunisia
2011: India, Morocco, Malta
2010: India, Germany, Egypt, Malaysia
2009: Turkey, Italy, Bangladesh, India, Lithuania, Kenya
2008: Iran, Vietnam, Thailand, Cambodia
2007: Yemen, Tanzania, Uganda
2006: China
2005: Jordan, Syria, Canada


2014: Specsavers Perfect Pairing: winner
2012: National Geographic Traveller: shortlisted
2011: Canon Your EOS Adventure: category winner
2011: Stylist: shortlisted
2011: Malta Today: monthly winner
2010: Sony and Condé Nast Traveller: highly commended
2010: STA Travel Exotic Cultures: winner
2009: Daily Telegraph Big Picture: weekly winner